Pedigree vs Purepet

Global dog food brand owned by Mars Petcare, originating from the 1934 Chappie brand in the UK, present in India since the early 2000s with local manufacturing since 2007 and availability in 70,000-80,000+ Indian outlets.

Affordable, vet-approved pet food brand produced under the IB Group umbrella (the same conglomerate behind Drools), positioned to bridge the affordability-quality gap for dogs and cats, especially in Tier 2/3 Indian cities.