Purepet

Purepet is an Indian pet food brand producing dry dog food, gravy-based/wet options, and treats (creamy and dental) for dogs and cats across life stages. It is manufactured under the IB Group (Indian Broiler Group) umbrella - an ISO-certified, protein-business-led conglomerate in Central India that is also the parent group behind Drools, making Purepet effectively a value-tier sister brand to Drools within the same corporate family. Purepet's stated mission is to ensure monetary constraints don't come between pets and quality food, positioning itself as a complete, balanced, vet-approved diet at an accessible everyday price - popular in particular in Tier 2 and Tier 3 Indian cities where affordable pet nutrition has historically been harder to access. The brand is sold through general and pet-specific e-commerce, IndiaMART wholesale distributors, and marketplace collections on platforms like Supertails. The purepet.in domain's homepage currently resolves to a default/parked hosting page (Cloudways), suggesting a possible site migration or technical issue at the time of this crawl.