Bhima Jewellers vs Joyalukkas

Bhima Jewellers (Bhima Gold Private Limited) is one of India's most iconic heritage jewelry brands, marking its historic centenary milestone in 2025–2026. Founded in 1925, the brand revolutionized retail by introducing the 'ready-made' jewelry concept to India and stands as a benchmark of pure trust, transparency, and exquisite South Indian craftsmanship across its massive regional footprint.

Joyalukkas is the world's largest retail jewellery chain owned by a single family, founded in Abu Dhabi in 1987 by Joy Alukkas (son of Thrissur jeweller Varghese Alukkas who started in 1956), with 190+ stores across 13 countries, 9,000+ employees, 1 million+ designs, valued at ₹30,018 crore, ISO 9001:2000 certified (first in the Middle East), and Superbrand UAE for 8 consecutive years from 2010.