Kirtilals
Founded in 1939 · Fine diamond jewellery for over four generations · South India's most trusted diamond brand · 1,500+ certified designs
Kirtilals (Kirtilal Kalidas Jewellers Pvt. Ltd.) is South India's premium diamond and gold jewellery brand, founded in 1939 in Coimbatore by Kirtilal Kalidas, with 11+ exclusive showrooms across South India, 3,00,000+ customers across 5 continents, US presence in New York, and over 1,500 certified designs.
Gems, Fine Jewelry & Luxury RetailSignature Strengths
What this brand is known for
First in India — ISO 9001:2000 certified in both retail and manufacturing
Fine diamond jewellery for over four generations since 1939
3,00,000+ customers across 5 continents — India and USA
Source to Customer model — diamond sourcing to retail, fully integrated
Virtual Try-On, Virtual Store and Decide With Friends — India's most advanced jewellery shopping tech
Buyer Confidence
Why customers choose this brand
Customer Protection
Policies & Guarantees
Commitments this brand makes to every customer.
Brand Comparison
How this brand compares
Side-by-side comparison with similar brands in the category.
Jewellery Collections
Explore the collections
Handcrafted pieces for every occasion and milestone.
Brand Media
Brand in action
In-store Services
Services offered
Expert services available at their showrooms and service centres.
Material Standards
Purity & Metals
BIS-hallmarked jewellery with certified purity across all product lines.
Gold Purity
Metals Offered
Our Story
About Kirtilals
Founded in 1939 on Raja Street, Coimbatore by Kirtilal Kalidas, Kirtilals is a household name in fine diamond jewellery across four generations. The brand is the first in India to receive ISO 9001:2000 certification in both retail and manufacturing units — a testimony to its commitment to quality and process excellence. With its flagship store in Coimbatore and 11+ exclusive showrooms across South India spanning Coimbatore, Chennai, Madurai, Kochi, Bengaluru, Hyderabad, Vijayawada, Visakhapatnam and Tirupur, plus a retail office in New Delhi, Kirtilals has built a customer base of 3,00,000+ across 5 continents. The brand operates a US presence in New York serving the North American market. Kirtilals follows a 'Source to Customer' integrated model — controlling the entire value chain from diamond sourcing to retail. The online platform (kirtilals.com) was launched in 2017 and offers diamond, gold, platinum, gemstone and solitaire jewellery with virtual try-on, virtual store, bespoke services and co-shopping (Decide With Friends). Collections include Voyage of Hearts, Bandhan (bridal), Hope, Glow & Go, Tribal, Divyadarsanam, Honeycomb, Symphony, Illume, Muse, Alchemist, Paridhi, Style Switch and Divine. Also offers Watch Jewellery (charms, pins, bands). US phone: +1 732 510 0099. India WhatsApp: +91 98948 40711.
Kirtilal Kalidas founds the brand on Raja Street, Coimbatore — beginning four generations of fine diamond jewellery.
Becomes first jewellery brand in India to receive ISO 9001:2000 certification in both retail and manufacturing.
Expands across South India — Chennai, Madurai, Kochi, Bengaluru, Hyderabad, Vijayawada, Visakhapatnam, Tirupur. Opens retail office in New Delhi.
Launches US operations in New York — serves 3,00,000+ customers across 5 continents. Builds 'Source to Customer' integrated model.
Launches kirtilals.com online store — first step into e-commerce with diamond, gold, platinum and solitaire jewellery.
Launches Virtual Try-On, Virtual Store, Decide With Friends co-shopping, Bespoke service and Watch Jewellery category. 1,500+ certified designs now live.
11+ showrooms, US presence, Android and iOS apps, 148K Instagram followers. By-price shopping ($500/$1000/$2000). Bandhan bridal and Divyadarsanam temple collections flagship lines.
The Team
Leadership
Get in Touch
Contact & Social
Find Us
Store Locations
11+ stores across 5 cities in India.
Discover
Explore brands on OorVaai
South India heritage diamond jewellery brands
Indian jewellery brands with USA presence
FAQ
Frequently asked about Kirtilals
Kirtilals (Kirtilal Kalidas Jewellers Pvt. Ltd.) was founded in 1939 on Raja Street, Coimbatore by Kirtilal Kalidas. The brand has been a household name in fine diamond jewellery for over four generations.
Yes. Kirtilals is the first jewellery brand in India to receive ISO 9001:2000 certification in both retail and manufacturing units — a distinction that sets it apart in the Indian jewellery industry.
Kirtilals has 11+ exclusive showrooms across South India — Coimbatore, Chennai, Madurai, Kochi, Bengaluru, Hyderabad, Vijayawada, Visakhapatnam and Tirupur — plus a retail office in New Delhi and US operations in New York.
Yes. Kirtilals has a US retail presence in New York and serves customers across North America. Call +1 732 510 0099 for US enquiries. International pricing available on kirtilals.com in USD.
Decide With Friends is Kirtilals' co-shopping feature that lets you share jewellery shortlists with friends and family and make purchase decisions together in real time — available at kirtilals.com/co-shopping-products.
Yes. Kirtilals offers a Bespoke jewellery service — custom design your own piece. Available online at kirtilals.com/bespoke and at showrooms.
Divyadarsanam is Kirtilals' sacred and temple-inspired jewellery collection — combining traditional devotional motifs with fine diamond and gold craftsmanship. Available at kirtilals.com/divyadarsanam.
Yes. The Kirtilals app is available on Android (Google Play) and iOS (App Store). It's free, smart and easy — with all collections, virtual try-on and ordering available.
Watch Jewellery is a unique Kirtilals category featuring diamond accessories for watches — charms, pins and bands — designed to personalise and embellish your watch. Available at kirtilals.com/watch-jewellery.
India: Toll-free 1800 1200 411 or WhatsApp +91 98948 40711. USA: +1 732 510 0099. Email: [email protected]. Contact form: kirtilals.com/contactusform.
Is this your brand? Claim your profile — it's free.
- Respond to reviews and Q&A
- Add verified information and media
- Get analytics and customer insights
- Increase trust with the OorVaai Verified badge