Indriya
Every Jewel Tells a Story
Aditya Birla Group's branded gold and diamond jewellery retailer, offering 32,000+ intricately crafted designs across gold, diamond and polki jewellery for weddings, daily wear and gifting.
Signature Strengths
What this brand is known for
BIS Hallmark Gold & Certified Natural Diamonds
Trust of the Aditya Birla Group
32,000+ Jewellery Designs
Hassle-free Exchanges & Buyback
Stores across major Indian cities
Regional Bridal Collections (5 states)
Buyer Confidence
Why customers choose this brand
Customer Protection
Policies & Guarantees
Commitments this brand makes to every customer.
Jewellery Collections
Explore the collections
Handcrafted pieces for every occasion and milestone.
Brand Media
Brand in action
In-store Services
Services offered
Expert services available at their showrooms and service centres.
Financial Options
Savings & jewellery schemes
Flexible plans to help you save and invest in gold jewellery.
- Bejewelled Points, savings scheme and purchase benefits
Material Standards
Purity & Metals
BIS-hallmarked jewellery with certified purity across all product lines.
Gold Purity
Metals Offered
Our Story
About Indriya
Indriya is the jewellery retail brand of Novel Jewels Limited, an Aditya Birla Group company. The brand offers over 32,000 designs across gold, diamond, polki, rose gold and white gold jewellery, positioned around bridal, daily wear, and gifting occasions. Indriya's bridal portfolio includes regional collections such as Anantara (South India), Rajashree (Maharashtra), Raasvi (Gujarat), Padma Ranjini (Rajasthan) and Madhuragini (Bihar), each rooted in regional craft traditions. The brand runs an old-gold exchange programme, a loyalty rewards scheme (Golden Programs / Indriya Bejewelled), and BIS Hallmark-certified gold with certified natural diamonds. Indriya operates stores across major Indian cities including Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad and more.
Get in Touch
Contact & Social
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