Flo Mattress

Flo Mattress (Flo Sleep Solutions Private Limited), headquartered in Andheri East, Mumbai and launched in 2018 by co-founder and CEO Gaurav Zatakia, is an online-first D2C mattress-in-a-box brand. Its mattress range includes Ergo™ (soft ergonomic support, bestseller), Ortho™ (harder orthopedic support), Anti-Gravity™ (100% natural latex), Float™ (hotel-like spring feel), and Wave™ (acupressure-like feel, entry-level). Mattresses use proprietary Flo Responsive™ foam (pressure-reactive spine support) and 3D Air-Flo® technology (gel micro-capsules that dissipate body heat for up to 5° cooler sleep), wrapped in an aloe-vera-infused, machine-washable cashmere fabric cover. Beyond mattresses, Flo sells pillows (Adjustable Fibre/Memory Foam, 360° Neck Support), cushions (Back Support, Ergonomic Seat), bedsheets, Sheesham/Acacia wood beds, a baby mattress, and accessories via 'Flo Labs' (ottoman, eye masks). The company says it has served 10,00,000+ customers, sold 20,000+ mattresses shortly after its 2018 launch, and has been featured in Times of India, Firstpost, Business Insider, Entrepreneur and LiveMint. Flo offers a 100-night free trial with full refund, mattress-in-a-box vacuum-packed delivery within 14 days across India, a 10-year warranty on manufacturing/workmanship defects, zero-cost EMI, and custom-size mattresses.