Estele
Fashion Jewellery Online India | Trusted Since 1989
Indian fashion/imitation jewellery brand since 1989, offering 100,000+ designs in 24Kt gold-plated, anti-tarnish, hypoallergenic jewellery, 95% manufactured in-house in Hyderabad, with 45 store locations.
Fashion / Imitation JewellerySignature Strengths
What this brand is known for
100% Anti-Tarnish Technology
24Kt Gold-Plated Jewellery
35+ Years Legacy (Since 1989)
Handcrafted, Skin-Friendly Jewellery
1-Year Manufacturing Warranty + Lifetime Service
45 Store Locations
5M+ Happy Customers
Buyer Confidence
Why customers choose this brand
Customer Protection
Policies & Guarantees
Commitments this brand makes to every customer.
Jewellery Collections
Explore the collections
Handcrafted pieces for every occasion and milestone.
Brand Media
Brand in action
In-store Services
Services offered
Expert services available at their showrooms and service centres.
Material Standards
Purity & Metals
BIS-hallmarked jewellery with certified purity across all product lines.
Gold Purity
Metals Offered
Our Story
About Estele
Estele Accessories Pvt. Ltd., headquartered in Hyderabad, is a fashion/imitation jewellery brand founded in 1989 with 35+ years of legacy. It offers over 100,000 unique jewellery designs across necklaces, earrings, rings, bangles, bracelets, brooches, chokers, maang tikkas and mangalsutras, with 95% in-house manufacturing and a 75% women workforce. Estele's signature is 24Kt gold-plated jewellery finished with anti-tarnish technology, designed to be hypoallergenic and skin-friendly. The brand serves 5 million+ happy customers, backs pieces with a 1-year manufacturing warranty and lifetime service commitment, and operates 45 physical stores alongside its online store and celebrity-endorsed collections.
Estele founded — beginning of its journey in fashion/imitation jewellery.
Get in Touch
Contact & Social
Find Us
Store Locations
45+ stores across 0 cities in India.
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