AVR Swarna Mahal

Buy Gold, Silver, Diamond Jewellery Online in India

98-year-legacy South Indian jewellery house offering certified gold, silver, diamond and platinum jewellery for weddings, daily wear, gifting and festive occasions, across 20+ stores with video-call shopping.

JewellerySalem, Tamil Nadu Website

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Jewellery

Legacy

98 years

Generations

Customers

30 Lakh+

Stores

20+

Signature Strengths

What this brand is known for

22K BIS Hallmarked Jewellery

20+ Stores across South India

98-Year, 5-Generation Family Legacy

Old Gold Exchange & Buyback

Soul-itaire — Evaglow Diamonds

Live Video-Call Jewellery Shopping

Buyer Confidence

Why customers choose this brand

22K BIS Hallmarked jewellery — certified purity

98-year, 5-generation family legacy of trust

20+ stores across South India

Video-call shopping with real-time expert assistance

100% buy back on diamonds*

Lifetime exchanges and easy returns

Accurate appraisal of old jewellery

Customer Protection

Policies & Guarantees

Commitments this brand makes to every customer.

Return Policy

Exchange Policy

Old gold jewellery accepted for exchange after appraisal, with lifetime exchange benefits.

Shipping Policy

Quality & Warranty

22K BIS Hallmarked gold and 100% buy back on diamonds.

Jewellery Collections

Explore the collections

Handcrafted pieces for every occasion and milestone.

Legacy CollectionCrafted to Honor Tradition and Redefine Timeless Beauty

Sampradhaya CollectionsA tribute to South India's timeless bridal legacy

Evaglow Soulitaire DiamondsAn heirloom of emotions, designed to be forever yours

Wear Your LegacyTurn your family's heirlooms into modern masterpieces

Vendi Silver — End of Season SaleFind your perfect silver before the offers end

View All Collections5 collections

Brand Media

Brand in action

Sampradhaya Collections - South Indian bridal legacy

Soul-itaire — Evaglow Solitaire Diamonds

The Legacy Collection

In-store Services

Services offered

Expert services available at their showrooms and service centres.

Video Call Jewellery Shopping

Shop live via video call with real-time expert assistance.

Easy Money For Gold

Get instant cash value for your gold.

Custom / Bespoke Design

Work with in-house designers to create bespoke jewellery pieces.

Corporate Gifting

Curated jewellery gifting solutions for corporates.

Store Locator

Find an AVR Swarna Mahal store near you.

Financial Options

Savings & jewellery schemes

Flexible plans to help you save and invest in gold jewellery.

Popular

Jewellery Purchase Plan (Akshayam eGold+)

gold_savings

Secured jewellery purchase plan with eGold+ benefits
Redeem towards jewellery purchases

Learn More

Lock Your Gold

gold_rate_lock

Secure today's gold rate for a future purchase

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Fixed Deposit

investment

Company fixed deposit scheme

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Material Standards

Purity & Metals

BIS-hallmarked jewellery with certified purity across all product lines.

Gold Purity

22K916Traditional gold jewellery

BIS Hallmarked & Certified

Metals Offered

Yellow GoldSilverPlatinumDiamond-set

Brand Family

Sub-brands & labels

Distinct collections and labels under the same trusted house.

Vendi Silver

AVR's dedicated online silver jewellery storefront.

Our Story

About AVR Swarna Mahal

AVR Swarnamahal Jewellery Ltd. is a five-generation family jewellery business headquartered in Salem, Tamil Nadu, with a 98-year legacy serving over 30 lakh customers. The brand offers 22K BIS Hallmarked gold, silver, diamond and platinum jewellery through 20+ stores across South India, alongside video-call jewellery shopping, an old-gold exchange program, a jewellery purchase savings plan (Akshayam eGold+), gold-rate locking, corporate gifting, and a bespoke custom design service. Its collections include the Legacy Collection, the Sampradhaya bridal line rooted in South Indian tradition, and Evaglow Soulitaire diamonds. AVR also operates a dedicated silver jewellery storefront, Vendi Silver.

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