Regal Jewellers vs Kushal's Fashion Jewellery

Regal Jewellers, established in 1978, is the biggest wholesale and manufacturing jewellery group in Kerala and Bengaluru's first and only wholesale jewellery destination — with 15+ showrooms across Kerala (9) and Karnataka (6), expanding to Tamil Nadu (T Nagar Chennai coming soon), wholesale making charges, 100% buyback on diamonds, BIS HUID 916 hallmarked gold, advance gold booking from 5%, and four state-wise gold savings plans (Regalia, Akshayanidhi Plus for Kerala; Regalia Plus, Akshayanidhi for Karnataka).

Kushal's Fashion Jewellery (Kushal's Retail Pvt. Ltd.) is India's largest and fastest-growing fashion and silver jewellery brand, founded in 2006 by Dipesh Gulechha in Bengaluru, with 100+ stores across 38 cities, ₹284 Cr investment from Lighthouse Advisors India (Feb 2024), brand ambassador Nushrratt Bharuccha, and brand ambassador Sanya Malhotra and Priyanka Mohan for South India, targeting 150 stores by end of FY26.