CAIA vs Melorra

CAIA (caialifestylejewellery.com) is a Mangalore-based D2C fine jewellery brand powered by Sulthan Diamonds and Gold, offering BIS hallmarked lightweight 9K, 14K and 18K gold jewellery and 925 silver jewellery (SEO Silver by CAIA) — with a physical showroom at City Centre Mall, K S Rao Road, Mangalore 575001, ships in 48 hrs, COD available, ₹500 off prepaid orders, Make-to-Order service, lifetime exchange, buyback and free shipping.

Melorra is India's fashion-first fine jewellery brand, founded in May 2016 in Bengaluru by Saroja Yeramilli (ex-Tanishq USA head), building gold and diamond jewellery inspired by global runway trends from Paris, Milan, New York and London Fashion Weeks — launching 300 unique designs every month, delivered across 26,000+ pin codes, with BIS hallmarked and SGL/IGI certified jewellery, 90% lifetime exchange, 30-day returns and free insured delivery.