CAIA vs Kushal's Fashion Jewellery

CAIA (caialifestylejewellery.com) is a Mangalore-based D2C fine jewellery brand powered by Sulthan Diamonds and Gold, offering BIS hallmarked lightweight 9K, 14K and 18K gold jewellery and 925 silver jewellery (SEO Silver by CAIA) — with a physical showroom at City Centre Mall, K S Rao Road, Mangalore 575001, ships in 48 hrs, COD available, ₹500 off prepaid orders, Make-to-Order service, lifetime exchange, buyback and free shipping.

Kushal's Fashion Jewellery (Kushal's Retail Pvt. Ltd.) is India's largest and fastest-growing fashion and silver jewellery brand, founded in 2006 by Dipesh Gulechha in Bengaluru, with 100+ stores across 38 cities, ₹284 Cr investment from Lighthouse Advisors India (Feb 2024), brand ambassador Nushrratt Bharuccha, and brand ambassador Sanya Malhotra and Priyanka Mohan for South India, targeting 150 stores by end of FY26.