CAIA vs GIVA

CAIA (caialifestylejewellery.com) is a Mangalore-based D2C fine jewellery brand powered by Sulthan Diamonds and Gold, offering BIS hallmarked lightweight 9K, 14K and 18K gold jewellery and 925 silver jewellery (SEO Silver by CAIA) — with a physical showroom at City Centre Mall, K S Rao Road, Mangalore 575001, ships in 48 hrs, COD available, ₹500 off prepaid orders, Make-to-Order service, lifetime exchange, buyback and free shipping.

GIVA is India's fastest-growing D2C jewellery brand, founded in 2019 in Bengaluru by Ishendra Agarwal, Nikita Prasad and Sachin Shetty, offering BIS hallmarked 925 sterling silver, pure gold (9K, 14K, 18K) and lab-grown diamonds with 8M+ app downloads, pan India free shipping, certificate of authenticity on every piece and brand ambassadors Kriti Sanon and Aditya Roy Kapur.