Ubuy

Your Global Shopping Partner

Kuwait-founded (2012) cross-border e-commerce marketplace serving 180+ countries with 300+ million products across all categories (not pet-specific), with a dedicated India storefront (ubuy.co.in) registered in Jaipur, Rajasthan.

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General E-commerce Marketplace (Cross-Border, Multi-Category)
Countries served
180+
Products available
300+ million
2024 revenue
~$100 million
Employees
135-500 (varies by source)
Languages supported
81

Signature Strengths

What this brand is known for

Cross-border e-commerce serving 180+ countries from a Kuwait base

300+ million products across virtually all consumer categories

PCI DSS and ISO 27001 security certifications

Global shipping via FedEx and DHL Express

Buyer Confidence

Why customers choose this brand

Access to international brands and products not readily available locally
Localized payment methods and language support (English, Hindi, Arabic, 81 languages)
Buy Now Pay Later available in several GCC countries
Established security certifications (PCI DSS, ISO 27001)
7-day return window on eligible products

Customer Protection

Policies & Guarantees

Commitments this brand makes to every customer.

Return Policy
7-day return window on eligible products
Shipping
Global shipping via FedEx and DHL Express, typically 5-6 working days

Brand Comparison

How this brand compares

Side-by-side comparison with similar brands in the category.

AE
AliExpress
Direct cross-border marketplace competitor
AB
Alibaba
Top competitor per Tracxn
Rating
Reviews

In-store Services

Services offered

Expert services available at their showrooms and service centres.

Buy Now, Pay Later
BNPL service available in several GCC countries
Mobile App
Ubuy shopping app available on Android and iOS

Brand Details

Ubuy — What to Know

Shopping Insights

Best For
Products from international markets not sold locally
Broad category shopping (electronics, fashion, beauty, etc.)
GCC-region buyers wanting BNPL options
Consider Alternatives If
Wanting fast domestic-speed delivery
Seeking a pet-specific or niche category retailer (Ubuy is fully general-market)

Price Range

General cross-border marketplace

Your global shopping partner - redefining the online shopping experience by connecting customers to international markets

Payment Options

Customisation

Fabric Choice
Wood Finish
Custom Dimensions
Color Options
Handle Type
Storage Options
Engraving
Monogramming
Bespoke / Made to Order

Loyalty & Rewards

App Exclusive Offers
Ubuy shopping app available on Android and iOS
Cross-Brand Benefits
Referral Program

Delivery & Shipping

International cross-border orders5–6 days

Gifting

In-Store Experience

0

Certifications

PCI DSSISO 27001

Brand Personality

globalaccessibleconvenientcross-borderbroad-catalogue

Who Shops Here

Consumers wanting access to international brands/products unavailable locallyShoppers across MENA, South Asia, Europe seeking cross-border e-commerceBuyers comfortable with 5-6 day international shipping

Our Story

About Ubuy

Ubuy is a general, multi-category cross-border e-commerce marketplace founded in 2012 in Kuwait by Abdulwahab Al-Othman (some sources also credit co-founder Dhari AlAbdulhadi), aiming to bridge global shopping gaps by letting customers in 180+ countries buy products sourced from international markets such as the US, UK, China, Korea and Japan. Ubuy is not a pet-specific retailer - its catalogue spans electronics, mobiles & accessories, fashion, baby care, office products, sports, beauty, groceries and more, delivered via global shipping partners including FedEx and DHL Express. The company reported approximately $100 million in revenue in 2024, employs roughly 135-500 people depending on source, and remains unfunded/privately held per Tracxn. Ubuy holds PCI DSS and ISO 27001 security certifications, partnered with Canadian fintech Nuvei in 2023 to expand payment options, and opened its first German warehouse in May 2024. Ubuy's India operations (ubuy.co.in) are registered at an address in Jaipur, Rajasthan, and the platform supports local language options including Hindi.

2012

Ubuy founded in Kuwait, initially focused on the MENA region before expanding to Saudi Arabia, Qatar, UAE, Turkey, Egypt and beyond

2023

Ubuy partners with Canadian fintech Nuvei to expand global payment options; reported to have surpassed $100 million in revenue

2024

Ubuy opens its first warehouse in Germany (May) to expand European operations

The Team

Leadership

Abdulwahab Al-Othman
Founder & CEO
Founded Ubuy in Kuwait in 2012; also founder of several other ventures
Dhari AlAbdulhadi
Co-founder
Credited as co-founder per Wikipedia and other sources

Get in Touch

Contact & Social

Headquarters
Kuwait City, Kuwait
Founded
2012

Find Us

Store Locations

2 showrooms across India.

Ubuy Inc. Global HQ

Block 3, Khalid Ibn Al-Waleed St, Mazaya Tower 3, 22nd Floor

Ubuy India Registration

52/183, VT Road, Mansarovar

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