Ruse
Pets Simply Love Us
Noida-based Indian pet fashion brand (operated by The Mad Hat Apparel Co.) specialising in fun, customizable clothing and accessories for dogs, cats and their human pet parents, with 1,600+ SKUs across dogs, cats and matching human apparel.
Pet Apparel & Lifestyle AccessoriesProducts
Our Products
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Signature Strengths
What this brand is known for
Fun, graphic-printed pet apparel with 1,600+ SKUs across dogs, cats and matching human wear
Bespoke/Customize line for personalised pet clothing
Matching 'Humans' apparel collection for coordinated pet-parent outfits
Featured in Mid-Day and The Daily Pioneer press coverage
Buyer Confidence
Why customers choose this brand
Customer Protection
Policies & Guarantees
Commitments this brand makes to every customer.
Brand Comparison
How this brand compares
Side-by-side comparison with similar brands in the category.
In-store Services
Services offered
Expert services available at their showrooms and service centres.
Brand Details
Ruse — What to Know
Shopping Insights
Buying Programs
Price Range
A fun and exciting range of clothes, customizable apparel and accessories for pet dogs, cats and their humans - pets simply love us!
Payment Options
Customisation
Dedicated Bespoke/Customize collection with 18+ customizable products
Loyalty & Rewards
Newsletter sign-up offers Rs.500 off first purchase rather than a formal points program
Delivery & Shipping
Gifting
In-Store Experience
Brand Personality
Who Shops Here
Our Story
About Ruse
Ruse is an Indian pet lifestyle and apparel brand operated by The Mad Hat Apparel Co., headquartered in Noida, Uttar Pradesh. The brand sells fun, graphic-printed tees, tank tops, hoodies, tuxedos, and party wear for dogs and cats, alongside walking essentials (padded cotton and canvas collars, leashes), anti-anxiety ear muffs, raincoats, and a Bespoke/Customize line for personalised pet apparel. Ruse also sells matching apparel for pet parents ('Humans' collection) so owners can coordinate outfits with their pets. The catalogue spans 919+ dog products, 487+ cat products and 223+ human products per the live collection counts. Ruse has been featured in press coverage including Mid-Day and The Daily Pioneer, sells through its own Shopify storefront as well as Amazon and Flipkart, and runs a Bulk Orders program for institutional/gifting purchases.
Featured in The Daily Pioneer's Sunday Edition ('It's Pawstastic')
Get in Touch
Contact & Social
Find Us
Store Locations
1 showroom across India.
F-57, Sector - 8
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