Kisna Diamond & Gold Jewellery
India's largest distributed real diamond jewellery brand · Since 2005 · Hari Krishna Group · 3,500+ outlets · 29 states · 400 cities · 100% IGI certified
Kisna Diamond & Gold Jewellery is India's largest distributed real diamond jewellery brand, launched in 2005 by the Hari Krishna Group (HK Group) — one of the world's largest diamond manufacturing companies — with 3,500+ outlets (including 60+ exclusive brand outlets) across 29 states and 400 cities, offering 10,000+ designs in 14K and 18K gold with 100% IGI certified and BIS HUID hallmarked jewellery.
Signature Strengths
What this brand is known for
India's largest distributed diamond jewellery brand — 3,500+ outlets in 29 states and 400 cities
Hari Krishna Group — world's largest diamond manufacturer, De Beers Sightholder, mine to retail ownership
'Har Ghar Kisna' — making real diamonds accessible at ₹5,000+ pendants and ₹6,000+ rings
1-year complimentary free jewellery insurance on all diamond pieces — industry first
90% buyback and 95% exchange — among India's most generous jewellery policies
Buyer Confidence
Why customers choose this brand
Customer Protection
Policies & Guarantees
Commitments this brand makes to every customer.
Brand Comparison
How this brand compares
Side-by-side comparison with similar brands in the category.
Jewellery Collections
Explore the collections
Handcrafted pieces for every occasion and milestone.
In-store Services
Services offered
Expert services available at their showrooms and service centres.
Financial Options
Savings & jewellery schemes
Flexible plans to help you save and invest in gold jewellery.
- Buy digital gold via Kisna app — redeem for jewellery
- Redeem at any KISNA showroom
- Pay 10 installments — get benefit on the 11th
- Redeem at any KISNA showroom
Material Standards
Purity & Metals
BIS-hallmarked jewellery with certified purity across all product lines.
Gold Purity
Metals Offered
Brand Family
Sub-brands & labels
Distinct collections and labels under the same trusted house.
Our Story
About Kisna Diamond & Gold Jewellery
KISNA was launched in 2005 by H.K. Jewels Pvt. Ltd., a subsidiary of the globally renowned Hari Krishna Group (HK Group), founded under the vision of Savji Dholakia and Ghanshyam Dholakia. The Hari Krishna Group is one of the world's largest diamond manufacturing companies and a De Beers Sightholder, employing thousands of artisans and supplying ethically sourced diamonds to top jewellery brands worldwide — meaning KISNA owns the entire value chain from mine to retail. KISNA was born from a recognised gap in the Indian market for branded, affordable certified diamond jewellery. The mission: make diamonds accessible to every Indian woman (tagline: 'Teri Roshni Hoon Main', also 'Har Ghar Kisna'). Director: Parag Shah. COO: Suresh MK. HQ: 1701-A, 17th Floor, The Capital Building, B-Wing, Opp. ICICI Bank, Bandra Kurla Complex, Bandra (E), Mumbai 400051. Manufacturing: in-house in Surat. Today KISNA has a distribution network of 3,500+ shop-in-shop (SIS) retail outlets plus 60+ exclusive brand outlets (EBOs) across 29 states and 400 cities — making it India's most widely distributed diamond jewellery brand. Portfolio: KISNA (natural diamond), SIVA (natural diamond), RARE (solitaires), OROKRAFT (14KT and 18KT gold), Platinum Love (platinum). 10,000+ designs across rings, earrings, pendants, mangalsutras, necklaces, bangles, bracelets and nose pins. Price range: pendants from ₹5,000, rings from ₹6,000. 100% IGI certified and BIS HUID hallmarked. Key consumer policies: 90% buyback, 95% exchange, 1-year complimentary free jewellery insurance. Digital gold scheme available. 10+1 monthly plan live. Free 1-year insurance on all diamond jewellery. Franchise: kisnafranchise.com. Contact franchise: +91 9152484423 / 8976701720, [email protected]. Contact shop: [email protected]. Social reach: 1 crore+ social media reach, 10.39 lakh+ followers.
KISNA launched by H.K. Jewels Pvt. Ltd. (Hari Krishna Group) — filling the gap for branded certified diamond jewellery accessible to everyday Indian consumers.
Builds distribution network of 1,000+ shop-in-shop outlets via retailers across Tier 1, 2 and 3 cities — India's first mass-distribution diamond brand model.
Launches first exclusive brand outlets (EBOs) in major cities. Wins GJEPC (Gem and Jewellery Export Promotion Council) industry awards.
18th store in Agartala, Tripura opens with CM Manik Saha. 19th store and 6th in Uttar Pradesh opens in Agra. 20th franchise opens. Targeting 75 franchise stores by 2025.
60+ EBOs operational. Exclusive stores in Siliguri, Hyderabad, Hisar, Ayodhya, Bareilly, Raipur, New Delhi, Mumbai, Jammu and Bengaluru. 21st anniversary celebrated.
3,500+ outlets in 29 states and 400 cities. 10,000+ designs. 100% IGI certified. 90% buyback, 95% exchange, 1-year free insurance. 9K gold, Digital Gold, 10+1 plan all live. 1 crore+ social media reach.
The Team
Leadership
Get in Touch
Contact & Social
Find Us
Store Locations
3500+ stores across 3 cities in India.
Discover
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FAQ
Frequently asked about Kisna Diamond & Gold Jewellery
KISNA Diamond & Gold Jewellery was launched in 2005 by H.K. Jewels Pvt. Ltd., a subsidiary of the Hari Krishna Group — one of the world's largest diamond manufacturing companies.
KISNA has 3,500+ retail outlets (shop-in-shop) and 60+ exclusive brand outlets (EBOs) across 29 states and 400 cities — making it India's largest distributed diamond jewellery brand.
Yes. 100% of KISNA diamond jewellery is IGI certified. All gold jewellery is BIS HUID hallmarked (14KT and 18KT).
KISNA offers 90% buyback and 95% exchange on all jewellery — among the most generous policies in the Indian jewellery industry.
Yes. Every KISNA diamond jewellery purchase comes with 1-year complimentary jewellery insurance — free of charge.
The Hari Krishna Group (HK Group) — parent of KISNA — is one of the world's largest diamond manufacturing companies and a De Beers Sightholder. Founded by Savji Dholakia and Ghanshyam Dholakia in Surat. KISNA is the group's flagship retail diamond brand in India.
KISNA has 5 sub-brands: KISNA (natural diamond), SIVA (natural diamond), RARE (solitaires), OROKRAFT (14KT and 18KT gold) and Platinum Love (platinum).
Contact KISNA franchise team: Call/WhatsApp +91 9152484423 or +91 8976701720. Email: [email protected]. Or visit kisnafranchise.com. KISNA is looking for EBO franchise partners in all metro cities and state capitals.
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