Heads Up For Tails
India's Most Trusted Pet Store
India's largest pet care brand, founded 2008 by Rashi Sanon Narang, with 100+ stores, 80+ pet spas across 20+ Indian cities, and a five-time World Branding Award winner for Brand of the Year.
Pet Care & SuppliesSignature Strengths
What this brand is known for
World Branding Award: Brand of the Year, five consecutive years
100+ pet stores and 80+ pet spas across 20+ Indian cities
HUFT Foundation - animal welfare and pet adoption initiatives
International expansion to Singapore
Buyer Confidence
Why customers choose this brand
Customer Protection
Policies & Guarantees
Commitments this brand makes to every customer.
Brand Media
Brand in action
In-store Services
Services offered
Expert services available at their showrooms and service centres.
Our Story
About Heads Up For Tails
Heads Up For Tails (HUFT) is India's leading pet care brand, operated by Earth Paws Private Limited and headquartered in Gurugram, Haryana. Founded in 2008 by Rashi Sanon Narang, HUFT started in a small room and has grown into a nationwide omnichannel pet care destination selling food, treats, toys, grooming products, bedding, clothing, accessories and travel supplies for dogs, cats and small animals. The brand carries 100+ third-party pet brands (Royal Canin, Pedigree, Orijen, Acana, Whiskas, Drools, KONG, Trixie and more) alongside its own HUFT-branded product lines and newer in-house brands (Sara's, Meowsi, Hearty, Dashdog). HUFT operates 100+ retail stores and 80+ pet spa locations across 20+ Indian cities (Delhi NCR, Mumbai, Bengaluru, Pune, Chennai, Chandigarh and more), has expanded internationally to Singapore, runs a franchise program, and supports animal welfare through the HUFT Foundation and a pet adoption platform. The company has won the World Branding Award for Brand of the Year for five consecutive years.
Rashi Sanon Narang founds Heads Up For Tails, starting out of a small room
HUFT crowned World Branding Award: Brand of the Year for a fifth consecutive year, plus World Branding Award: Treats of the Year; company operates 100+ stores, 80+ spas across 20+ Indian cities and has expanded to Singapore
The Team
Leadership
Get in Touch
Contact & Social
FAQ
Frequently asked about Heads Up For Tails
No, HUFT does not sell pets, only products pets need; it helps shelter animals find forever families via its pet adoption platform.
Orders are dispatched in 1-2 working days, with delivery in 2-5 business days (48 hours within Delhi NCR); personalised orders take 10-15 days.
Yes, HUFT customises beds, bowls, name tags, collars, leashes, toys and more to suit a pet's needs.
HUFT was founded in 2008 by Rashi Sanon Narang, starting in a small room and growing into a brand present across many Indian cities and now Singapore.
HUFT has 100+ pet stores and 80+ expert spas across 20+ cities in India.
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